Take a look at this redesign of the RNLI‘s range of confectionery. It was designed by Supafrank, a London based firm whose basis is playful design. I think they have achieved this in making a beautiful set of products to help increase sales.

The RNLI is a charity that saves lives at sea. They rely upon over 40,000 volunteers to provide a 24 hour rescue service along the coastlines of the UK and ROI. Even with all these volunteers they still require approximately £147 million a year for equipment maintenance and specialist teams. That’s why having a range of products that are engaging it an important factor, especially when 100% of the profit is returned to the RNLI.

The designs work so well since they conjure up images of childhood visits to the beach, a happy memory that most people can relate to. The link between the happy memory and product will great a warm reassuring feeling within the person and therefore draw their attention to it. 

Supafrank has managed to combine the nostalgic feel with a minimalist and playful design, resulting in a successful range of packaging. Plus the added feature that all the products are made in Wales, always a good thing!

I think one factor needed to be considered with any work for a charity is whether or not it should be done pro bono. This is a topic which we shall cover in a future design discussion. No mention of this has been said about this project, but if it were me, I would most likely do some design work for the RNLI!